Cuban Cigar Industry - 2579 Words

A Note on the Cuban Cigar Industry Synopsis The case renders an extensive picture of the Cuban Cigar Industry. It attempts to provide us with an understanding of the Cuban history, tumultuous relationship with United States and the impact on the Cuban economy thereof, along with the process of cigar-making and the major players. The Cigar industry is an indispensible part of the Cuban culture and folklore with a major bearing on its economy. With Christopher Columbus discovering indigenous tobacco in 1492, Cuba became known for its tobacco production. The 1959-1962 Revolution saw outing of President Batista and Fidel Castro took over. He nationalized the Cigar industry and about $1 billion of US-owned property resulting in US blockade†¦show more content†¦Also, Cuba is getting assistance and investment from other countries like Spain and France that accounted for 42% and 33% of the total market share (2000) respectively. Thus, the economic environment is looking up and seems to be moderately favorable. âž ¢ Socio-cultural The history of tobacco and Cuba are interwoven. Tobacco has been cultivated in Cuba indigenously from a long time back. The cigar industry is a part of the Cuban heritage. Families have been involved in cigar production for long. The farms are small and communities work together during harvest. The private farm system there allows family secrets and traditions to be preserved and passed on. The local farmers are responsible for production required to meet the state quotas. Also, foreign ownership of land is not permitted under the socialist regime; so the responsibility for tobacco falls upon the local labor force. Thus, socio-culturally, the Cuban environment is highly favorable. âž ¢ Technological The shift in focus towards quality calls for high technology for delivering superior products. Cigars can be handmade, hand-finished and machine made. 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